Giving Your Marketing Agency Access to Google Analytics Account
Your marketing agency may require access to your Google Analytics account in order to effectively assist you in analysing data, preparing monthly reports and providing continual improvement in all your marketing efforts. Giving your agency access in this manner provides a secure way for you to share your site’s data without having to share any of your login details. This article provides a step-by-step guide on how to give your marketing agency access to your Google Analytics account.
Step 1: Sign in to your Google Analytics account at https://google.com/analytics
Step 2: Navigate to admin on the bottom left-hand corner of your screen,
You’ll see 3 columns namely Account, Property and View.
Account: Allow users to add other users, add additional websites, and link AdWords and AdSense data.
Property: Allow users to access the tracking code, adjust the re-targeting code and adjust settings on a particular website.
View: Allow users to view reports, add goals and content groupings.
For Account access:
Step 3: In the left column, underneath Account, select which account (from the dropdown menu) you would like your agency to have access to.
Step 4: Select Account User Management, then click the blue + button in the upper right corner, then select Add Users.
Step 5: Enter the email address the agency has provided you with, then check the Edit box and the Manage Users box so all the boxes are checked. Finally, click the blue Add button in the top right.
Check the box that says Notify new users by email to ensure a notification is sent to each user you’re adding.
Sources:
https://www.monsterinsights.com/docs/how-to-grant-user-access-in-google-analytics/
Related Articles
Granting Tag Manager Access
When giving your agency access to Google Tag Manager (GTM), you’ll have the option to either grant access at the Account or Container level. At Account level, users are given rights to view or administer, while at the Container level, they’ll be able ...How To Audit Your Marketing Results
You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next? You need to know how to review your marketing automation data. Periodically reviewing the data and results from your marketing helps ...How To Create A Google My Business Account
If you’re a new business or haven’t set up a Google My Business profile yet, you may not have found a whole lot. From just a Google search, your potential customers should be able to answer any question they may have about your business including: ...Google Domination
Let's face it if you're not on Google these days; you don't exist! With more than 78% of all searches taking place on Google, now you know why you have to be on it! ? We achieve spectacular results for you on all search engines, especially Google, ...Small Business Help: 7 Signs It's Time to Hire a Digital Marketing Agency
As a small business owner, you may not know when it’s time to hire a digital marketing agency. You also may not be ready to allow a third party into your business to help you run things. But this could stagnate the growth of your business. Sometimes ...