Let's face it, the purpose of Social Media is LEAD GENERATION, not pretty little posts!
87% of prospective customers who find you on search engines such as Google, Bing and Yahoo will check out your social media channels that they relate to e.g. Facebook, Instagram, LinkedIn, Twitter, Tumblr and so on.
It's super important that you can be easily found on those search engines so that when the prospect arrives on your social channel they are immediately engaged with relevant content that leads them to a 'Call To Action' resulting in lead generation.
Similarly, certain social media posts must carry embedded lead generation code to capture interested parties details for you to engage with.