LinkedIn Marketing

The Benefits of LinkedIn Marketing

LinkedIn is a great platform for businesses of all sizes to enhance their marketing and reach. It is a platform used to build brand awareness and communicate with your required target market more engagingly. 

Linkedin's usage is more than 770 million people worldwide at this moment and creates an extremely targeted audience. This platform is perfect for B2B marketing. The benefits of using this marketing tool include features such as very specific audience targeting, effective ad types, measurable results and more.

Here are some insights on why  you should be advertising on LinkedIn:

  1. Access to a professional audience

LinkedIn offers unique audience targeting, something completely different to Facebook and Instagram. The users of this platform share information of themselves that are nowhere else to be found, such as:

  • Location
  • Job title/ Position
  • Past work experience
  • Skills
  • Company name
  • And many more
  1. You can accurately narrow your target audience

Getting specific with your targeting is so much easier on LinkedIn based on the information everyone provides freely. For example, you are able to target users using And/Or statements to really get to your niche market.

You can target users by:

  • Location
  • Job title
  • Company Name
  • Industry
  • Degree
  • Professional interests
  • And more
  1. Tailor your budget

Like most other social media advertising platforms, you are able to tailor your budget to your campaign. You can change your budget and bids on the go based on your campaign’s performance, to ensure that you’re seeing the best returns. 

  1. Personalised for your target audience

LinkedIn offers a powerful tool. Sponsored InMail advertising, where you can send personalised messages to your chosen audience. You are able to:

  • Encourage users to download exclusive content
  • Sign-up/ register for an event
  • Motivate users to find out more/ purchase a product or service

LinkedIn will never advertise your campaigns to inactive users which allows for better results and budget usage.

  1. Variety of ads

When advertising on LinkedIn, you are able to use text, images and videos; which are also available in different ad formats, such as carousels, email ads and more.

Each ad type offers different benefits, from personalisation to showcasing multiple images in a carousel. It is always a good idea to test which ad type resonates best with your audience, also known as A/B testing.

The list of ads available on LinkedIn include:

  • Sponsored Content – These are the ads that appear to be “boosted” posts on your news feed. Can come in the following forms:
    • Carousel ads
    • Display ads
    • Video ads
  • Sponsored InMail – Personalized inbox message
  • Text ads – Similar to Google search ads featured on the sidebar
  • Dynamic ads – A very personalised version to promote job posts, content downloads, LinkedIn page, or drive traffic to a website, which also appears on the newsfeed.

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