The Meta Pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights into how people are using your website. You can create up to 100 pixels in your Meta Business Manager account.

If you reach the limit of 100 Meta Pixels, but you need to create another Pixel, you can create a new ad account, which will let you create 1 new Pixel. You can then assign permission to the new ad account and new Pixel to your Business Manager. You can also create a second Business Manager, which will let you create an additional 100 Pixels.

You may want to create a Meta Pixel in Business Manager if:

• You already have a Business Manager account.
• Someone else manages your Meta ads.
• If your business has more than one website, or more than one major product or service.
• If you want to take advantage of the Pixel's measurement capabilities, but you're not ready to start creating ads.

If you would prefer to create a Meta Pixel using your individual account, learn how to create and install a Pixel.

Before you begin

• Make sure you have access to a Business Manager account or create one.
• Check that you're an admin on the Business Manager account you'd like to use.

How to create a Meta Pixel in Business Manager

1. Go to Business Settings in Business Manager.
2. Select your business.
3. Click Data Sources.
4. Select Pixels.
5. Click the + Add button.
6. Type in a name for your Pixel.
7. Optional: Enter your website URL.
8. Click Continue.
9. To install your Meta Pixel on your website, click Set up the Pixel Now. If you'd like to stay in Business Manager, click Continue Managing My Business.