Starting a Business
Design Thinking: Revolutionising Business Strategy with YDMA Group
In today's fast-paced, globalised world, staying ahead of the curve requires more than just creativity. It demands a structured approach that prioritises customer needs while fostering innovative solutions. Enter Design Thinking—a methodology that ...
The Ultimate Guide to Sales Funnel Optimisation with YDMA Group
In today’s hyper-competitive business environment, mastering the intricacies of the sales funnel can be the difference between merely surviving and scaling to new heights. Many businesses acknowledge the importance of a sales funnel, yet often, it ...
The Ultimate Guide to Sales Funnel Optimisation with YDMA Group
In today’s hyper-competitive business environment, mastering the intricacies of the sales funnel can be the difference between merely surviving and scaling to new heights. Many businesses acknowledge the importance of a sales funnel, yet often, it ...
Unlocking Business Growth Through Marketing Analytics and Data Analysis: An Expert Guide by YDMA Group
In today’s data-driven world, understanding your customer is more important than ever. With the sheer volume of data available, the challenge isn't just collecting information but making sense of it. This is where marketing analytics and data ...
Unlocking Business Success Through Customer Segmentation and Targeting with YDMA Group
In today's increasingly competitive marketplace, understanding your customer has never been more crucial. Gone are the days of a one-size-fits-all approach to marketing. Instead, companies that leverage customer segmentation and targeting are the ...
Building a Strong Brand Identity: A Comprehensive Guide by YDMA Group
Introduction Your brand isn’t just a name or a logo; it's the collective perception that people have about your company, products, or services. A strong brand identity acts as the cornerstone for any successful business, offering a cohesive ...
Building a Strong Brand Identity: A Comprehensive Guide by YDMA Group
Introduction Your brand isn’t just a name or a logo; it's the collective perception that people have about your company, products, or services. A strong brand identity acts as the cornerstone for any successful business, offering a cohesive ...
Product/Service Development: A Comprehensive Guide by YDMA Group
When it comes to the success of any business, whether a start-up or an established enterprise, the development of new products or services plays a crucial role. Yet, the process is often fraught with challenges: from understanding market needs to ...
How to Choose the Right Business Location: Expert Guidance from YDMA Group
Starting a business is an exhilarating endeavour that requires meticulous planning and strategy. One of the most critical aspects that can significantly affect your business's success is location. Selecting the right location is not just about ...
Intellectual Property Protection: Strategies for Businesses by YDMA Group
As more businesses transition to the digital landscape, the value and importance of intellectual property (IP) are becoming increasingly evident. Ideas are the new currency, and protecting those ideas is crucial for your business to flourish. ...
Navigating Legal and Regulatory Compliance in Business: A Comprehensive Guide by YDMA Group
In the ever-changing landscape of business, staying updated on legal and regulatory compliance is not just a box to tick; it's an essential aspect of organisational resilience and longevity. YDMA Group is dedicated to empowering your business with ...
Understanding Funding and Financing Options for Your Business: A Comprehensive Guide by YDMA Group
You've got a fantastic business idea, a carefully laid out business plan, and the determination to make it work. The only thing missing? Capital. But securing the funds to kickstart or scale your venture doesn't have to be a roadblock. This ...
Understanding Funding and Financing Options for Your Business: A Comprehensive Guide by YDMA Group
You've got a fantastic business idea, a carefully laid out business plan, and the determination to make it work. The only thing missing? Capital. But securing the funds to kickstart or scale your venture doesn't have to be a roadblock. This ...
Choosing the Right Business Structure: A Comprehensive Guide by YDMA Group
Choosing the right business structure is one of the most crucial decisions you'll make when starting a business. It determines your day-to-day operations, the taxes you'll pay, the amount of paperwork you'll need to do, and personal liability. With ...
Comprehensive Market Research and Analysis: The Blueprint for Business Success
In today's volatile and highly competitive marketplace, the role of market research and analysis cannot be overstated. Whether you are a fledgeling start-up, a small business, or an established corporation, understanding your market is essential for ...
Business Idea Generation: Unlocking the Entrepreneurial Mindset for Global Success
Introduction The seed of every successful business venture is a stellar idea. But how do you generate that life-changing business idea that can catapult you into entrepreneurial success, especially in the global arena? YDMA Group, your trusted ...
Starting a Business: A Comprehensive Guide to Business Plan Development by YDMA Group
How to Develop a Robust Business Plan with YDMA Group In today's competitive global marketplace, having a well-crafted business plan is more crucial than ever. Not only does it serve as your company's roadmap, but it also provides a structured ...
Small Business Help: 7 Signs It's Time to Hire a Digital Marketing Agency
As a small business owner, you may not know when it’s time to hire a digital marketing agency. You also may not be ready to allow a third party into your business to help you run things. But this could stagnate the growth of your business. Sometimes ...
The Role of The YDMA Group (How Can We Help Your Business)
The Role of The YDMA Group. (How Can We Help Your Business) The purpose of YDMA is to ensure that your business succeeds! We implement well-thought-out digital techniques and strategies that’ll allow your business to leverage opportunities within ...
Conducting Observational Research for Your Business
In previous sections, we’ve discussed various forms of primary market research: research that draws information directly from prospects and customers (as opposed to secondary research, which entails analysing data that’s already been gathered about ...
Best Practices for Moderating and Analysing Interviews and Focus Groups
Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last section, we offered recommendations for choosing whether to conduct an in-depth interview or a focus ...
Using In-Depth Interviews and Focus Groups for Your Market Research
In the last section, we tackled the market research survey—that fixed set of questions you send out to a segment of your market for feedback on some aspect of your business. While surveys do pose qualitative (open-ended) questions, they’re used ...
Conducting Primary Market Research
If you’ve been following along with us on this market research journey, you’ve already conducted a situation analysis to determine your business’s market research question. You’ve also begun conducting competitor research and looking into other forms ...
Resource List for Secondary Market Research
While it won’t give you specific answers or intelligence about your business, secondary market research is critical to running a successful organisation. Unlike primary research, this type of research is conducted through sources who’ve already ...
Conducting Competitor Research
While it can be split many ways, market research takes two basic forms: primary and secondary. The latter—secondary research—deals with data that already exists, and has been compiled and organised for you (we’ll get to primary research in later ...
Using Your SWOT Analysis to Drive Your Market Research
Now that you’ve already done the intensive work of conducting a SWOT analysis with your team—assessing your Strengths, Weaknesses, Opportunities, and Threats—you’ve probably got a lot of material to work with. Your SWOT analysis should give you a ...
Conducting a Situation Analysis: The SWOT Analysis
You might be approaching your market research campaign with a specific question already in mind. Or maybe you have a few areas you want to research, but aren’t sure which to prioritise or even where to begin. Whether you’re certain of the questions ...
Introduction to Market Research: When and How to Start
Welcome back to our introduction to market research! As you probably remember, we first introduced the idea of market research by comparing it to solving a mystery. Though the end results are different (we imagine your market research won’t conclude ...
Introduction to Market Research: What It Is and Why You Need It
Have you ever read a mystery novel you really enjoyed? If so, you understand the thrill that comes with getting to know a cast of characters, finding clues, and using logic to unlock the story’s secrets. In this introduction to market research, we’re ...
How To Create Content that Makes YOU the Expert
You know you’re an expert. Your repeat customers know you’re an expert. The challenge is to convince the rest of the world that you’re an expert, and that the service you provide or the product you sell is worthy of their time. By now you’ve ...
Complaining Customers Can Be Great for Business
Every business needs happy customers and clients to be successful. From repeat business to word of mouth, satisfied customers sustain your business and help it to grow. But not every customer or client is going to be happy all the time. Your quest, ...
How To Grow Your Business
CRM Customer Reputation Management - System
We'll provide access to our Customer Reputation Management portal (CRM) that interfaces with your website, social media channels, industry directories and other digital marketing platforms, enabling direct interaction with your customers (by email ...