Media
Enhance Your Industry-Specific Public Relations with YDMA Group
In an ever-competitive world, effective public relations (PR) is vital for all organisations, regardless of their industry. The YDMA Group stands as a beacon of expertise and innovation in the global PR landscape, providing bespoke and impactful PR ...
Measurement and Evaluation in Public Relations: A Comprehensive Guide by YDMA Group
In the multifaceted world of Public Relations (PR), effective measurement and evaluation stand as crucial pillars. Ensuring your PR strategies resonate and deliver impactful results necessitates an intricate understanding of various metrics and ...
Event Management Excellence with YDMA Group: Your Guide to Planning, Organising, and Evaluating Successful Events
In the world of public relations, the importance of well-executed events cannot be overstated. Successful events have the potential to build and solidify relationships, enhance brand image, and generate significant media exposure. YDMA Group, a ...
Elevate Your Internal Communications with YDMA Group
In the modern global market, effective internal communications have never been more crucial. Organisations worldwide are recognising the immeasurable value of robust internal communication structures. A clear and coherent internal communication ...
Harness the Power of Digital PR with YDMA Group
Introduction to Digital PR In the modern, digitally charged world, public relations (PR) has transcended beyond traditional mediums. Digital PR is now a pivotal part of a comprehensive marketing strategy, ensuring businesses establish a robust online ...
Unveil the Power of Media Relations with YDMA Group
In today's fast-paced world, establishing and maintaining a strong media presence is paramount. Effective media relations can bolster your brand’s image, visibility, and credibility. YDMA Group, a global boutique management consulting firm, stands as ...
PR Strategies and Planning: A Comprehensive Guide by YDMA Group
In the complex and fast-paced global business landscape, a robust and effective Public Relations (PR) strategy is not just desirable, it’s essential. The YDMA Group stands as a trusted partner for businesses around the world, offering unmatched PR ...
Introduction to Public Relations (PR)
In the dynamic realm of global business, Public Relations (PR) stands as a pivotal element, seamlessly intertwining with a company's operational strategies to build and uphold a positive image. Understanding the comprehensive landscape of PR, its ...
Introduction to Public Relations (PR)
In the dynamic realm of global business, Public Relations (PR) stands as a pivotal element, seamlessly intertwining with a company's operational strategies to build and uphold a positive image. Understanding the comprehensive landscape of PR, its ...
How To Create a LinkedIn Ad Account
To advertise on LinkedIn, you’ll need to create an LinkedIn Ads account in Campaign Manager. An ad account allows you to create and manage advertising campaigns, view performance reports, and manage account assets such as Matched ...
How To Create A Google My Business Account
If you’re a new business or haven’t set up a Google My Business profile yet, you may not have found a whole lot. From just a Google search, your potential customers should be able to answer any question they may have about your business including: ...
How To Set Up A Facebook Pixel In Facebook Business Manager
The Meta Pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights into how people are using your website. You can create up to 100 pixels in your Meta Business Manager account. If you reach the ...
How To Set Up A Facebook Page
Create a Facebook Page for Your Business Facebook Pages let you grow your business on and off Facebook. Pages come with a suite of free business tools that help you achieve your business goals. Before you begin You must have a Facebook profile. See ...
How to set up an Instagram account
Download the Instagram app from the App Store (iPhone) or Google Play Store (Android). Once the app has been installed, tap to open it. Tap Sign up with email address or phone number (Android) or Create new account (iPhone), then enter your email ...
How To Manage Your Facebook Page Roles
Classic Pages You'll need to be an admin to manage roles for your Page. There's no limit to the number of people who can have a role on a Page. Learn how to see what your role is and what each Page role can do. In some cases, gray accounts can’t ...
How To Add Users To Your Spotify Ad Account
To help you effectively collaborate across multiple team members, you can add and remove users to an Ad Studio account with the different levels of permissioning below: Admin: Account admins are able to create, view, edit, and export campaigns. ...
How To Set Up A Spotify Ad Account
Create a Spotify Ad Studio account Click sign up and then choose login with an existing account. Follow the steps using the email you used for your Spotify account. If you are based in the UK, Spain, Australia, New Zealand, or Mexico, we will need to ...
Granting Tag Manager Access
When giving your agency access to Google Tag Manager (GTM), you’ll have the option to either grant access at the Account or Container level. At Account level, users are given rights to view or administer, while at the Container level, they’ll be able ...
Giving Your Marketing Agency Access to Google Analytics Account
Your marketing agency may require access to your Google Analytics account in order to effectively assist you in analysing data, preparing monthly reports and providing continual improvement in all your marketing efforts. Giving your agency access in ...
How To Contact Facebook Support
If you are having troubles with your Facebook ad account for any reason and you want to have a live conversation with Facebook support, just follow these simple steps to open a live chat in your Facebook messenger: Step 1: Click the link below: ...
Facebook Ads Manager Page Confirmation
Facebook can disable ad accounts when they suspect unusual activity on your ad account. This may be due to a new login from a different IP address and not because of someone who hacked us. We had a look and cannot see anything strange so therefore ...
Instagram Reels: Most Powerful Tool on Instagram... Why?
Instagram reels are short entertaining video clips created on the Instagram app. The feature allows you to create 15-second multi-clip videos with audio, effects, and various creative tools. These videos can be shared with your account followers in ...
The Power of Media Marketing
Media is a means of communication through various platforms, from traditional media to the transition of new media. Traditional media includes television, print, radio, to name a few; and new media includes social media and any other form of ...
How to link your Instagram with your Facebook account
To start, ensure that your Instagram profile is a business account. To change your Instagram account to a business account, click here. Steps to link your Instagram to your Facebook Account: In a new browser tab, sign in to your Facebook account. ...
How to change your Instagram page to a Business Account
Converting your Instagram page to become a business account is straightforward. You will have to do this on your mobile. Just follow these steps and you are officially in business. In the Instagram app, go to your profile, and then select the menu ...
Your guide to Facebook Business Manager
Create your account The setup process is simple. Follow these steps to get started. Go to business.facebook.com/create and select Create Account. Enter your name and confirm your identity with Facebook login credentials. Follow the prompts to create ...
Add people to your Ad Account
If you want to manage your ads with other people, you can add them to your ad account. You can give people the following roles based on what permissions you'd like them to have: Ad account admin: Admins can create, edit and view ads, access reports, ...
How to set up your Ads Manager account
In this lesson, we'll set up your Facebook Ads Manager account. We'll show you how to change your time zone, currency, payment methods and spending limit. Before you begin Before you can get started in Ads Manager, you'll need a Facebook business ...
Add Ad Accounts in Business Manager
In your Business Manager, you can add ad accounts that you own and get access to ad accounts that other people or businesses own. In the Ad accounts section of your business settings, you'll see ad accounts that you own and ad accounts that you have ...
Add people to your Facebook pixel in your Business Manager
You can share your Facebook pixel with other people in your business. There are two ways to grant someone access to your pixel. A Business Manager admin can add them to the pixel, or to the ad account associated with the pixel. If you want to view or ...
Create a Facebook pixel in Business Manager
The Facebook pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 100 pixels in your Business Manager account. You may want to ...
How to Boost Your Social Media Strength
Social platforms — like Facebook, Instagram, LinkedIn, Snapchat, Twitter, TikTok, and YouTube — have not stopped growing in popularity. The Digital 2020 Global Report confirms that active social media users have now passed the 3.8 billion mark. ...
How do I invite people to like my Page on Facebook?
Computer help shareShare article Invite Friends To invite friends to like your Page: Go to your Page and click Community in the left column. You might have to click See more. In the right column, click Invite your friends to like [your Page's name]. ...
Why Employees are Willing to Engage in Social Media
Why Employees are Willing to Engage in Social Media It’s always wise to begin with the “why” of anything. So, let’s look at reasons employees might be willing to share your company’s content and be an advocate for your brand on social media. Help ...
7 ways to get employees to share your message on social media
Building Employee Brand Ambassadors Brand ambassadors can be huge for any business. Here’s how to cultivate a culture of sharing and encourage employees to amplify your brand reach. 1. Start by investing in employee satisfaction. It’s important ...
5 questions to answer when creating a program for employees and content marketing
5 questions to answer when creating a program for employees and content marketing Once you’ve made the decision to enhance your content marketing with employee participation and contributions, your next step will be to answer the following five ...
The Do’s and Don’ts of Employee Participation in Content Marketing
Do’s of Employee Participation in Content Marketing Always start with amazing, real-life customer experiences. If you aren’t differentiating your business from your competitors then you’ll never be heard above the noise. The best way to create a ...
7 Smart Steps to Engage Employees in Social Media
7 Smart Steps to Engage Employees in Social Media To unlock the potential you have in your employees, here are seven specific, organisational components that should be embedded in your process. 1. Provide Education & Training Social media, SEO, ...
How do I grant YDMA the ADMIN role for my Facebook Page?
You'll need to be an admin to manage roles for your Page. There's no limit to the number of people who can have a role on a Page. Granting YDMA the "Admin" Role If you're an admin: Log into your Facebook Account. Click Settings at the top of your ...
Giving YDMA Partner access to your Facebook Business Manager
Giving YDMA Partner access to your Facebook Business ManagerYou can add The YDMA Group to your Business Manager and share your assets with us. When you add us as a partner to your Business Manager, you can grant access to different assets and assign ...